HRA monogram

HRA / Atelier

Your vision.
Our craft.

From concept to finished product, HRA partners with brands, organizations, teams and institutions to develop distinctive apparel, merchandise and custom goods.

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HRA workwear development worn on figure
Development study / 001HRA Workwear
Creative directionProduct developmentProduction

What we create

From identity
to object.

A considered system of garments, objects and visual details developed to belong to one world.

01

World / 01

Apparel

  • T-Shirts
  • Hoodies
  • Jackets
  • Uniforms
  • Jerseys
  • Polos
  • Headwear
  • Sports & Teamwear
02

World / 02

Objects

  • Promotional Products
  • Corporate Gifts
  • Event Merchandise
  • Bags
  • Cups / Tumblers
  • Packaging
03

World / 03

Identity

  • Labels
  • Patches
  • Embroidery
  • Product Design
  • Creative Direction
  • Merchandise Systems
SourcingManufacturing coordinationProduct development

Engagement / 01–03

Three ways
to create.

Atelier engagement models

01

Production only

For clients with completed production-ready artwork and established direction.

02

Design + production

For clients who need product design support before manufacturing.

03

Full creative direction + production

From initial concept and visual direction through finished product.

HRA / Process · 01–05

From direction
to product.

01

Discover

Define the vision.

02

Design

Shape the product.

03

Source

Select the right materials and production approach.

04

Produce

Coordinate execution.

05

Deliver

Complete the project.

Development study / 001

HRA workwear product development board
Primary study / 001Concept / Product

An idea becomes
an artifact.

Silhouette, materials and construction are considered alongside branding, embroidery, patchwork, color, finishing and presentation. Every decision contributes to the finished experience.

Direction / Development / Artifact

Detail plates / 01–02

HRA garment construction and finishing study
Detail / 01Construction / Finishing
HRA patch and material detail
Detail / 02Identity

Who we work with

Different worlds.
One standard of distinction.

  1. 01Corporations & entrepreneurs
  2. 02Colleges & universities
  3. 03Schools
  4. 04Sports programs
  5. 05Nonprofits
  6. 06Churches
  7. 07Healthcare
  8. 08Hospitality
  9. 09Restaurants
  10. 10Events
  11. 11Community organizations

HRA / Private projects

Have something
in mind?

Bring it into the realm.

Tell us what you're building. We'll review the direction and determine the best path forward.

Start a projectView our work